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Joost again…
Just a quick note – hats off to the guys at Joost. Not so much because it would be the best running thing with streaming media over the internet or anything like that (because it’s not, even though it...
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Interactive music videos … well…
hat tip Ms Paeonia :) So, the interactive music video is finally here. The music video that – as interactive television was hailed as – allows you to watch a video and click your way to all the...
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Transmedia Rising – comments
The JWT report of transmedia as a trend – Transmedia Rising, downloadable here – is a good read and shows pretty well where we are right now, in the world of transmedia (which evolves at a dizzying...
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Transmedia for Companies
This post I’ll keep short and to the point.It’s my thoughts about how companies can benefit from utilizing transmediastorytelling; not only when it comes to marketing a product or a service, butalso...
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Cross-platform Pitch Up! ahead
TL;DR – Pitch event in London 5.12. Early stage cross platform ideas submitted by 15.11. Events that actually look for great multiplatform / transmedia content aren’t THAT prevalent at the moment....
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Entertainment Master Class – television on the move
I was graciously invited to come and talk to the Oslo-edition of the Entertainment Master Class 2013. It’s a course that seems to have a lot to offer professionals within the TV industry; if nothing...
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The Art of Getting It
This is a brief post I wrote for the Media Writers Association, a new start-up I’m involved in which is focusing on connecting events with writers for increased awareness and traction. If I had a euro...
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Transmedia – different fields, different uses
Fort McMoney, a good example of the value transmedia storytelling methods add to a documentary project. When I pitch projects to possible buyers, possible customers or possible collaborators, I...
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The art of finding an audience
Almost to the day a year ago I wrote a post on audience engagement, talking about five points I believe are essential when it comes to reaching the point of meaningful interaction with an engaged...
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Marketing and the Unending Complexity
Over the past few years I’ve helped produce a fair share of marketing. It’s not something I’m ashamed of, far from it. In a sense they’ve been opportunities to utilize storytelling and, yes,...
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Be the salient story
So, I hold a position as a developer and strategist at a university. This means I’m in touch with a lot of research and academic studies, articles and papers, and also that I conduct research and...
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Only as strong as your weakest link
When developing stories and projects and creating and producing content today, the temptations are endless. Today we no longer need to ’only’ write a book or ’only’ create a movie script, the...
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Five focus areas for successful multiplatform storytelling
SUSTAINABILITY We won’t be creating a documentary, or a series, or a film when we’re working multiplatform – we’ll be creating an experience that will stretch further than most traditional narratives...
View ArticleThe day marketing grew up
It’s in the air. Can you feel it? That whiff of… well, crumbling pillars, decay and the blossoming of something new. I might be imagining things, but I’d like to think I’m not. Since we kicked off our...
View ArticleThe art of putting ones money where ones mouth is
Content is King, was what I heard ages and ages ago as I took some of my first fledgling steps into the transmedia storytelling world of that time, and it rang very true then. Context is King, was the...
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